I am a storyteller. As much as good writing is about taking ideas and organizing them into a narrative arc, good design should do the same. Through my marketing and communications background, I have worked on hundreds of projects that used design to guide the reader through emotions and information. As a writer, I enjoy exploring visual mediums as possible avenues to convey ideas. The goal always being to keep an audience connected and engaged.
2017 Fall Festival Tom Tom Founders Festival Brochure
As Marketing Manager, I oversaw the pagination, design assets, layout, and all copy in the brochure.
2018 Tom Tom Founders Festival Brochure
As Marketing Manager, I oversaw the pagination, design assets, layout, and all copy in the brochure.
Tom Tom Founders Festival 2017 Recap Page
This page required special CSS coding and looks best when viewed on a desktop.
2018 UX Project
As Tom Tom’s lead for the UX project with WillowTree, I worked with the team to identity our target audience, motivations, and user flow to restructure the home page for the 2018 festival.
Tom Tom E-Newsletters
As Marketing Manager, I was responsible for designing, organizing, and composing all digital newsletters. The email was sent to over 14,000 inboxes to announce the start of Tomtoberfest in 2017.
Parody of an “Eat This, Not That” food chart using indie music recommendations.
A fake ad for a parody volunteer corps, targeting male baby boomers.
“Dreamz” - Mixed media collage on canvas.
“Greetings from Chapel Hill” - Mixed media collage on poster.